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Social Media Management

Wayne County Fair 2025 | Digital Marketing Impact

How we helped a beloved community event increase engagement through strategic social media management and updated tactics.

Project Overview

Client

Industry

Duration

Year

The Wayne County Fair
Community Event
2 Months
2025

Jus B Media partnered with the Wayne County Fair to drive attendance and boost Grandstand show sales through a comprehensive digital marketing campaign.

The result: record-setting social media engagement, significant audience growth, and the Fair’s highest attendance since 2016.

Objectives

  • Increase Fair attendance
  • Drive ticket sales for Grandstand shows
  • Expand audience reach and engagement through social media
  • Strengthen the Fair’s digital presence

Impressions

Social Media impressions were not as amplified as they could be with a solid follower base.

Modern Tactics

Client was relying on outdated tactics rather than leaning in to modernizing their strategy.

Time Management

Necessary duties made it difficult to prioritize social media management and scale engagement.

Our Solution

We took a hands-on and engagement-centered approach to increase awareness of Grandstand shows as well as overall nostalgic events to increase attendance.

Key Implementations

  • Daily content leading up to Fair Week to build anticipation
  • Video-First approach (reels, clips, highlight recaps) for maximum reach
  • On-site live coverage during Fair Week for immediacy and excitement
  • Community management for quick answers to attendee questions
  • Targeted paid ad campaigns focused on Grandstand ticket sales
Fair Picture 1 - Concert
Fair pic 2 - Pig
Fair pic 3 - Fries

Results & Impact

Modernizing The Wayne County Fair’s digital presence delivered measurable results that exceeded client and community expectations.

5,472,766
(+191.8% YoY)

Increase in Impressions

196,825
(+102.3% YoY)

Increase in Engagements

358,892
(+5,425.7% YoY)

Increase in Video Views

+3,138
(+220.2% YoY)

Net Audience Growth

I really appreciate the new approach to social media. I'm seeing more posts, more activity, and really feel like we have stepped up our game.
TJ S.
She does a great job and was able to see a boost in our social media interactions.
Mike G.

Conclusion

Jus B Media successfully amplified the Wayne County Fair’s visibility, grew their Facebook and Instagram audiences, and increased engagement across digital platforms. This partnership proved the power of strategic, community-focused marketing to deliver measurable results and lasting impact.